Business and Mindset: Lifetime Value of a Client Jesse Drach EP 281

Lifetime Value of a Client

| Jesse Drach | EP 281

For this interview Jake dives into an insightful conversation with Jesse Drach, owner of Ink-Link, about the intricacies of marketing in the tattoo industry. Jesse shares expert advice on leveraging social media platforms like Facebook and Instagram, utilizing Google Ads, and the importance of targeting the right audience to promote tattoo shops and artists effectively.

They also highlight the significance of Google reviews, geofencing in advertising, and creating engaging ads, providing invaluable tips for tattoo artists and shop owners aiming to enhance their marketing strategies.

We hope you get a lot out of this!

This episode was made possible thanks to:

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Interview by By Jake Meeks —

Writing By Daniel Pushcarich —

Topics: tattoo industry, marketing, social media, Facebook Ads, Instagram Ads, Google Ads, targeting, engagement, Google reviews, geofencing, tattoo artists, advertising, marketing, ads, budget, lifetime value of a client, communication

“Just show off your work. And if anything, put something on there. ‘Hey, New York City tattoo lover,’ stuff like that. Call out your audience, your ideal audience.”

— Jesse Drach

Jesse Drach (@inklink_marketing) owner of Ink-Link, helps tattoo studios attract new clients each month. His journey began at 18 with his first tattoo and has since evolved into a passion for the art, collecting tattoos from around the world.

Starting his own business at 29, Jesse's marketing expertise transformed Ink-Link into a thriving company with seven employees, aiming to triple the clients of 300 shops in the next four years.

Jesse is based in Wenatchee, WA and owns INK-LINK Marketing.

Please enjoy!

INTERVIEW LINKS, MENTIONS, AND SHOW NOTES BELOW…

SELECTED LINKS FROM THE EPISODE

Connect with Jesse Drach:

INK-LINK | IG | YouTube | Link Tree

SHOW NOTES

[00:00] Intro!
[01:41] Marketing Experience and Transition to Tattoo Industry
[03:04] Growth and Potential of the Tattoo Industry
[07:13] Utilizing Advanced Marketing Strategies for Tattoo Artists
[08:57] Marketing Strategies to Gain Tattoo Clients
[10:33] Tailoring Ads for Specific Outcomes
[12:39] Ad Strategy Differentiation and Targeting
[17:45] Understanding the Importance of Cost Per Lead Metrics
[20:51] Tailoring Marketing Platforms Based on Business Setup
[24:34] Crafting Effective Ad Copy for Marketing Success
[26:31] Importance of Google Reviews
[29:04] Impact of Geofencing in Marketing
[32:11] Simplifying Ad Creation for Better Engagement
[35:15] Lifetime Value of a Client
[43:45] Managing Client Relationships and Maximizing Client Value
[47:21] Importance of Enhancing Client Experience
[48:22] Effective Strategies for Testing Advertisements
[57:26] Communication or “Speed to Lead”
[1:00:39] Communication Automation Benefits
[1:02:35] Reach out to Jesse!! And OUTRO!!

MORE Jesse QUOTES FROM THIS INTERVIEW

Tailoring Ads for Specific Outcomes

[11:35] “If you have a post that does really well, turn it into an ad...run it through the ad manager instead.”

— Jesse Drach

[A brief couple of sentences expanding on the topic. If the topic is deeper or more involved than just a few sentences try to keep it to 2-3 short paragraphs]

Marketing Strategies to Gain Tattoo Clients

[08:57] “One thing I'm not a fan of is doing giveaways or discounting work because then you attract people looking for freebies rather than genuine clients interested in your work.”

— Jesse Drach

Communication or Speed to Lead

[57:32] “If you’re running google ads and you can’t answer your phone, you’re losing money. My example is always, if you’re calling a plumber from google and they don’t pick up what do you do? You don’t sit and wait for a call back, you immediately call the next one.”

— Jesse Drach

Changes in Latitudes, Changes in Attitudes - Come skinny dip with Jake

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The Fireside Tattoo Network is home to the Fireside podcast, Fireside Technique video series and our Fireside Weekly blog.

The Fireside Tattoo podcast is hosted by veteran tattooer Jake Meeks, check out our episodes where we discuss, argue and wax philosophical, from tips for all levels of artists to trends in the tattoo world. Many guest artists have sat down for interviews and in-depth conversations and many more are planned…check back often!

Our Fireside Tattoo Overview video series offers informative, short, and detailed videos geared towards helping artists understand the science and nuances of tattoos and make more informed decisions to improve their work. We often take some of our more technical topics from our Fireside podcast and film an in-depth, narrated, time-lapse video showing exactly how Jake or our featured artists handle certain issues.

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Business and Mindset

Running a tattoo business requires a completely different skill set than putting tattoos into skin. As tattooers, we tend to put all of our emphasis on the technical aspects of tattooing. Unfortunately for shop owners and tattoo entrepreneurs, tattooing is only one small piece of the puzzle when it comes to the business of tattooing.

Fireside is here to help: