“[04:05]...It would start with… reading ideas, reading anything culturally relevant to the concept. If it's a western concept, if it's an eastern concept… if there's some sort of… ancient tradition that backs it up…a whole lineage of subject matter and imagery that I could draw from, you know? I'll kind of dig into those avenues or if it's…more of a modern idea, or I want to give it a modern twist, you know, then I'll try to figure out what in current pop culture might resonate with that concept or that idea.”
— Nick Baxter
When the goal is to create a story or narrative in your design, step 1 is RESEARCH. The real key is finding a balance of right and left brain thinking when conducting this research. There are often multiple versions of similar narratives recorded throughout history. This provides us with the opportunity to be creative by combining elements and incorporating our own ideas to create a sort of "mash up" of information which will likely result in a unique design that is formed through our own filter.
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