Liz Cook on Tattoo Education, Imposter Syndrome, and Building a Career That Lasts
Liz's path into education didn't start with a grand plan. It started with a problem.

Liz's path into education didn't start with a grand plan. It started with a problem.

Explore the International Tattoo Federation's mission to elevate tattooing standards globally with pioneer Alex De Pase.

Look, I get it—you're tired of doing the same basic tattoos that walk through your door, and you're wondering how the hell you convince clients to let you do the work that actually gets you fired up. This is probably the most common question I hear from newer artists who are still figuring out their voice and what kind of tattooing they want to be known for. The truth is, you're approaching this whole thing backwards if you think it's about convincing clients to get what you want to do. Instead, you need to develop a solid method for problem-solving that keeps you engaged no matter what walks through that door, and that's exactly what we're going to break down today.

In the evolving world of tattoo aftercare, understanding the science behind healing can make all the difference in preserving your artwork for decades. When we talked with Don Ranns, we dug into how inflammation affects tattoo healing and why ingredients like CBD are showing promising results for reducing redness and irritation during the critical first days after getting tattooed.