Ink Masters and Old Timers: Tradition vs Progress in Tattoo Conventions with Jesse Smith

Welcome back! This week, we’re diving into a conversation with the one and only Jesse Smith, renowned tattoo artist and the driving force behind the Richmond Tattoo and Arts Convention. From his time on Ink Master to leading one of the country’s top tattoo events, Jesse gives us an inside look at how tattoo culture continues to grow and evolve.

Tradition Meets Innovation

Tattoo conventions are a cornerstone of the industry—a space where artists and enthusiasts come together to celebrate creativity. But how do you keep these events relevant while honoring the history of tattooing?

Since taking over the Richmond Tattoo and Arts Convention in 2016, Jesse has been working to bridge the gap between seasoned artists and a younger generation inspired by shows like Ink Master.

“My goal is to get you booked up,” Jesse says. “Some people might not like Ink Master, but it brings people through the door.”

While he’s faced pushback from traditionalists, Jesse embraces the challenge. His passion for creating a space that celebrates both old-school artistry and fresh talent drives his approach to keeping conventions exciting.

Pushing Boundaries

For Jesse, innovation is key to staying ahead. From quirky ideas like the infamous tattoo “glory hole” to large-scale collaborative competitions, he’s constantly rethinking how conventions can stand out.

“If I’m not doing something different, what’s the point?” Jesse explains.

Beyond the art, he’s focused on elevating the convention experience for both artists and attendees. Whether it’s showcasing top-tier talent or creating opportunities for multi-day tattoo projects, Jesse’s goal is to raise the bar every year.

A Hub for Creativity

One of the most impactful parts of Jesse’s work is fostering a sense of community. For him, conventions aren’t just events—they’re platforms for connection, collaboration, and inspiration.

Artists come to learn, network, and draw energy from one another. These gatherings are a reminder that tattooing is as much about relationships as it is about artistry.

Jesse’s leadership at the Richmond Tattoo and Arts Convention shows how a well-curated event can be transformative, both for the artists and the community at large.

Looking Ahead

As we wrapped up, Jesse shared a sneak peek at what’s next for the convention scene. From new competition formats to fresh ideas for engaging attendees, he’s determined to keep pushing tattoo culture forward.

“Tattooing is about growth,” Jesse says, “and conventions are a big part of that.”

If you’re passionate about tattooing—whether as an artist, client, or fan—this episode is packed with insights and inspiration. Jesse reminds us that tattooing is a dynamic space where tradition and progress meet, making it one of the most exciting industries to be a part of today.