
Modernizing Tattoo Client Management | Nate Laff | EP 289
Modernizing Tattoo Client Management | Nate Laff | EP 289
Tattoo studios are evolving, and so is the technology that supports them. In today's episode of the podcast, Nate Laff, co-founder of Rev 23, discusses the journey of modernizing tattoo management software, transitioning from a Windows desktop platform to a streamlined cloud-based and mobile app solution.
By focusing on essential features like client management, release forms, and supply tracking, Rev 23 aims to meet the changing needs of tattoo artists, especially those working in private studios or on the go, while adapting to industry trends and user feedback.
This episode was made possible thanks to:
Interview by By Jake Meeks —
Writing By Daniel Pushcarich —
Topics: tattoo management software, Rev 23, cloud-based tattoo software, mobile tattoo app, tattoo studio technology, client management for tattoo artists, tattoo release forms, supply tracking for tattoo studios, private tattoo studios, modern tattoo software, tattoo business tools, mobile solutions for tattoo artists, tattoo scheduling software, tattoo industry trends, streamlined tattoo management

“I try to make people happy. I want people's [tattooer’s] lives to be easier.”
— Nate Laff
Nate Laff (@rev23dev) the creator and face of REV23 since 2010, has dedicated nearly half his life to serving the tattoo industry through innovative software solutions. When not developing REV23 or meeting clients at tattoo conventions, he can be found performing as the singer/lead guitarist of the horrorpunk band Pretty With The Lights Out in Indianapolis.
Nate is based in Indianapolis, IN, and owns Rev23.
Please enjoy!

INTERVIEW LINKS, MENTIONS, AND SHOW NOTES BELOW…
SELECTED LINKS FROM THE EPISODE
Connect with Nate Laff:
Rev 23 | Pretty with The Lights Out (Band) | IG

SHOW NOTES
[00:01] Intro! And Enter Nate Laff
[00:43] The Transition to Mobile Solutions
[09:29] Windows Software Support and Updates
[09:59] Engagement Levels at Tattoo Conventions
[12:45] Market Dynamics and Software Adaptation
[15:43] Simplifying Software Features for User Needs
[18:02] Competing Tattoo Management Apps
[18:45] Client Management Features
[20:38] Supply Tracking and Health Regulations
[22:32] Accommodating User Requests and Lessons Learned
[27:15] Launching New Software
[28:01] Marketing and Challenges of Launch Preparation
[29:19] Competition and Prior Experiences
[30:32] Payment Processing and App Store Dynamics
The Evolving Role of Tattoo Studio Management Software
The tattoo industry has seen significant shifts in recent years, with more artists transitioning to private studios or collaborative workspaces. These changes have created a growing demand for software solutions that cater to the unique needs of tattoo professionals. Management software now plays a critical role in streamlining operations, offering features like scheduling, client management, release forms, and compliance with health regulations.
Meeting the Needs of Modern Tattoo Artists
As technology advances, tattoo artists increasingly rely on mobile solutions that accommodate their on-the-go lifestyles. Cloud-based platforms and mobile apps have become essential, providing tools that are accessible across devices such as iPads and smartphones. Developers committed to the tattoo industry, like those behind Rev 23, are focusing on simplifying workflows, ensuring usability, and addressing the evolving demands of a market that values efficiency and adaptability.

The Importance of Industry-Specific Innovation
Tattoo artists need software that is intuitive, responsive, and tailored to their profession's specific challenges. Features such as supply tracking, automated task management, and user-friendly interfaces are critical for modern studios. Developers who understand the industry's nuances and prioritize innovation are vital for supporting artists as they navigate changing business models and technological advancements. As the industry grows, so does the need for software that keeps pace with its dynamic nature.

MORE Nate QUOTES FROM THIS INTERVIEW
Simplifying Software Features for User Needs
[15:43] “What do people actually need? Like, how fancy can I make it? How Unfancy can I make it?”
— Nate Laff
Client Management Features
[18:45] “The general idea for the cloud was to start again at the bare bones.”
— Nate Laff
Payment Processing and App Store Dynamics
[30:32] “Apple charges a 30% 'Apple tax,' which is a significant amount that impacts how developers can operate on their app.”
— Nate Laff

PEOPLE MENTIONED
This episode was made possible thanks to:
Want more tattoo education and resources?
Check out our Business & Mindset catalog HERE!
The Fireside Tattoo Network is home to the Fireside podcast, Fireside Technique video series and our Fireside Weekly blog.
The Fireside Tattoo podcast is hosted by veteran tattooer Jake Meeks, check out our episodes where we discuss, argue and wax philosophical, from tips for all levels of artists to trends in the tattoo world. Many guest artists have sat down for interviews and in-depth conversations and many more are planned…check back often!
Our Fireside Tattoo Overview video series offers informative, short, and detailed videos geared towards helping artists understand the science and nuances of tattoos and make more informed decisions to improve their work. We often take some of our more technical topics from our Fireside podcast and film an in-depth, narrated, time-lapse video showing exactly how Jake or our featured artists handle certain issues.
Support us while buying the stuff you need at the links below!
Get 10% off the Neuma 4 with code “Fireside” at checkout
https://neumatattoo.comGet 10 % off all S8 Tattoo products with promo code “Fireside”
https://s8tattoo.com/TattooNOW Website and Automation services at the link below
https://TattooNOW.com/FiresideGet 10% off your order from Raw Pigments with code “fireside”
https://rawpigments.co/